Digital Marketing Generalist
Cleveland, OH
Full Time
Mid Level
Job Title: Digital Marketing Generalist
Location: Cleveland, Ohio
Job Type: Full-Time
Join Merit Brass, a leader in the pipe, valve, and fitting industry, where we live our mission of “Together We Build Communities” by delivering quality solutions to our customers. As a Digital Marketing Generalist, you’ll enhance the Merit Experience for prospects & customers. This dynamic role contributes to the successful execution of our marketing & sales growth strategies; and ultimately, our B2B success in a collaborative, fast-paced environment.
Responsibilities:
Location: Cleveland, Ohio
Job Type: Full-Time
Join Merit Brass, a leader in the pipe, valve, and fitting industry, where we live our mission of “Together We Build Communities” by delivering quality solutions to our customers. As a Digital Marketing Generalist, you’ll enhance the Merit Experience for prospects & customers. This dynamic role contributes to the successful execution of our marketing & sales growth strategies; and ultimately, our B2B success in a collaborative, fast-paced environment.
Responsibilities:
- Identify targeted marketing opportunities based on the ideal customer profile, target audiences and buyer personas
- Support the execution of traditional and digital advertising including PPC & SEO strategies
- Design, execute and analyze social media, email and direct mail campaigns
- Assist with lead generation, nurturing and tradeshow preparation (e.g. promotional materials etc.)
- Ensure compliance with regulations (e.g. CAN-SPAM, etc.) and brand standards in all campaigns
- Contribute to website content curation and updates
- Participate in the creation & execution of any marketing related projects
- Bachelor’s degree in marketing, communications or related field
- Minimum of 2 years' experience
- Proficiency in social media platforms, HubSpot, Google Ads, LinkedIn Ads, Adobe Suite (Illustrator, Photoshop, Acrobat), SEMrush, Canva or similar tools
- Ability to demonstrate creativity in campaign design and execution
- Detail-oriented with a proactive approach to problem solving
- Strong analytical, organizational and communication skills
- Demonstrate a strong attention to detail
- Ability to thrive in a fast-paced environment, meet deadlines and adapt to evolving marketing trends
Benefits:
- Competitive salary
- Health, dental, vision insurance, life insurance, disability insurance, FSA medical and DCA account, 401K with company match
- Paid time off and holidays
- Professional development opportunities
- Friendly and supportive work environment
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